- Job Category: Marketing and Sales
- Job Type: Full-Time / Part-Time
- Location: Remote
Job Summary:
As a Digital Marketing Specialist at iAssure Transaction Assurance Systems Ltd you will develop and implement strategies to increase brand awareness, drive website traffic, and generate leads through various digital platforms. You’ll work closely with creative and analytical teams to execute campaigns, monitor performance, and optimize marketing efforts to achieve business goals.
Key Responsibilities:
- Plan, create, and execute digital marketing campaigns across platforms, including social media, email, SEO, and PPC.
- Manage and optimize ad campaigns on Google Ads, Facebook Ads, and other digital channels to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve website rankings.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Create engaging content tailored to target audiences, including blogs, social media posts, and newsletters.
- Collaborate with graphic designers and developers to create visually appealing and effective materials.
- Stay up-to-date with the latest digital marketing trends and tools to enhance strategies.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with expertise in SEO, SEM, and social media advertising.
- Proficiency in digital marketing tools like Google Ads, Google Analytics, and social media management platforms.
- Strong copywriting skills and an eye for compelling visuals.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Knowledge of HTML/CSS and WordPress is a plus.
- Excellent communication and time-management skills.